Glossary
What is Conversion rate?
The share of visitors who complete a goal.
Conversion rate: definition
Conversion rate is conversions divided by visitors, for example enquiries, sales or bookings per 100 visits.
How can I check Conversion rate for my site?
See your conversion rate and the extra revenue a higher rate would bring.
Open the Conversion rate and uplift calculatorConversion rate: questions and answers
What is Conversion rate?
Conversion rate is conversions divided by visitors, for example enquiries, sales or bookings per 100 visits.
What does Conversion rate mean in simple terms?
The share of visitors who complete a goal.
How can I check Conversion rate for my site?
Use the free Conversion rate and uplift calculator from Webmaster.ae. See your conversion rate and the extra revenue a higher rate would bring.
What is UTM parameters?
UTM parameters such as utm_source and utm_campaign label links so analytics tools can attribute visits and conversions to campaigns.
What does a digital marketing agency in Dubai do?
It plans and runs your online marketing — ads, social media, content, email and SEO — and measures which channels bring customers.
How much should I spend on Google Ads in the UAE?
Start with a test budget large enough to learn from, measure cost per lead, then scale what is profitable.
Do you create content in Arabic?
Yes. Ads and social content are written natively in Arabic and English, not just translated.
Which social platforms do you manage?
Instagram, Facebook, TikTok, LinkedIn and X, depending on where your customers are.
How do you track results?
GA4, conversion APIs and your CRM data, so leads and sales are tied to campaigns.
Do you build landing pages?
Yes. Fast landing pages built for each campaign and tested for conversion.
Related terms
Related guides
Need help with Conversion rate?
Google and Meta ads, social media and content, measured to the lead.