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Why your business emails go to spam (and how to fix it)

Business emails usually go to spam because the domain is not authenticated: SPF, DKIM or DMARC records are missing, duplicated or wrong. Fix those three DNS records first, then check your sending reputation, links and content. Gmail and Yahoo now require authentication from bulk senders.

By the Webmaster.ae team · Updated · 2 min read

What are SPF, DKIM and DMARC?

  • SPF lists which servers may send email for your domain.
  • DKIM adds a digital signature that proves the message was not changed.
  • DMARC tells receivers what to do if SPF or DKIM fail, and sends you reports.

How do I check my records?

Run your domain through our SPF, DKIM and DMARC checker. It lists what is missing and the exact fix.

What else affects inbox placement?

  • Sending to old or purchased lists
  • High complaint rates
  • Sudden jumps in volume from a new domain
  • Mismatched “From” and reply addresses
  • Heavy images with little text

Frequently asked questions

Can I have two SPF records?

No. Multiple SPF records cause SPF to fail. Merge them into one.

What DMARC policy should I use?

Start with p=none to collect reports, then move to quarantine and reject once legitimate mail passes.

What is DNS?

The system that turns your domain name into the address of your website and email servers.

How long do DNS changes take?

Usually minutes to a few hours, depending on the TTL of the old records.

How do I buy a .ae domain?

Check the name is available, then register it through an accredited .ae registrar with proof of UAE presence such as a trade licence or Emirates ID. We handle it for you.

How long does .ae registration take?

Usually the same day once documents are accepted.

Can I transfer my domain to you?

Yes. We transfer .ae and international domains without downtime to your website or email.

What are SPF, DKIM and DMARC?

Three DNS records that prove your emails are genuine. Without them, business email often lands in spam.

Which email provider should I use?

Google Workspace or Microsoft 365 for most businesses. See our comparison page for the differences.

Will you renew my domain automatically?

Yes. Auto-renew is on by default, with reminders so nothing expires.

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