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UTM link builder

Enter your page URL and campaign details to get a link with UTM tags. Analytics tools then show exactly which post, ad or email each visitor came from.

Live resultUpdates as you type

Press “Build my link” to see the result here.

How do I use the UTM link builder?

  1. Paste the page URL.
  2. Fill in source, medium and campaign.
  3. Copy the tagged link and use it in your post, ad or email.

UTM link builder: frequently asked questions

Which UTM tags are required?

Source, medium and campaign. Term and content are optional.

Should UTM tags be lowercase?

Yes. Analytics treats "Instagram" and "instagram" as different sources, so keep them consistent.

What are UTM parameters?

Tags added to a link — source, medium, campaign, term and content — that tell Google Analytics where a visit came from.

Which UTM parameters are required?

Source, medium and campaign should always be set. Term and content are optional for keywords and ad variations.

Should UTM values be lowercase?

Yes. Analytics treats "Instagram" and "instagram" as different sources, so lowercase everything for clean reports.

Should I use UTMs on internal links?

No. UTMs on links within your own site start a new session and overwrite the real source.

Do I need UTMs for Google Ads?

Usually not if Google Ads is linked to GA4 with auto-tagging; use them for Meta, TikTok, email, WhatsApp and offline campaigns.

How do I track WhatsApp broadcast links?

Add utm_source=whatsapp and utm_medium=broadcast (or message) to links you send, with a campaign name for each send.

Will UTM parameters hurt SEO?

No, as long as your pages have canonical tags, which point search engines to the clean URL.

Can I shorten UTM links?

Yes. Short links keep the UTM parameters after the redirect; test one before a campaign goes out.

Learn more