How do I use the word and character counter?
- Paste or type your text.
- Press Count.
- Use the counts to fit limits for meta descriptions, ads or forms.
Word and character counter: frequently asked questions
How is reading time worked out?
At about 230 words per minute, a common average for adults reading on screen.
Do emojis count as one character?
Yes. The counter counts what you see, so an emoji or Arabic letter counts as one character.
What does the word counter count?
Words, characters with and without spaces, sentences, paragraphs and reading time.
How long should a blog post be?
Long enough to answer the question fully — often 1,000–2,000 words for guides, less for news.
How is reading time calculated?
Word count divided by an average reading speed of about 200–250 words per minute.
Does it count Arabic words?
Yes. Words are counted by spaces.
What are the character limits for social posts?
X allows 280 characters for standard accounts; Instagram captions allow far more, but are cut after the first lines.
Is my text saved?
No. Counting happens in your browser.
Do longer pages rank better?
Not because of length. Pages rank when they fully answer the searcher’s question.
How long should a meta description be?
About 140–160 characters.