How is GEO different from SEO?
| Aspect | SEO | GEO |
|---|---|---|
| Goal | Rank links on a results page | Be quoted inside an AI answer |
| Unit | Page and keyword | Facts, passages and entities |
| Signals | Links, relevance, experience | Clarity, consistency, authority, structure |
How do I optimise content for AI answers?
- Start each page with a two- or three-sentence answer.
- Use question headings that match how people ask.
- Add tables, steps and definitions that are easy to quote.
- Cite sources and dates for statistics.
- Add Organization, FAQ and Article structured data.
Should I let AI crawlers access my site?
If you want to be cited, yes. Allow GPTBot, ClaudeBot, PerplexityBot and Google-Extended in robots.txt, and publish an llms.txt file that summarises your key pages.
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Frequently asked questions
Can I track GEO results?
Partly: look for referral traffic from AI assistants in analytics, and regularly ask the assistants questions your customers would ask.
Is GEO the same as AEO?
They overlap. AEO (answer engine optimisation) is an older term for optimising for direct answers and voice; GEO focuses on generative AI.
How long does SEO take to work?
Technical fixes can help within weeks; new content usually takes three to six months to rank for competitive terms.
What is the most important SEO factor?
There is no single factor: helpful content that matches search intent, a technically sound site and trusted links work together.
Is SEO different in Arabic?
Yes. Arabic keywords and phrasing differ from English, so they need their own research and content.
What does an SEO agency in Dubai do?
It improves your website’s technical health, content and authority so you rank higher on Google for what UAE customers search, and reports the results monthly.
How much do SEO services cost in Dubai?
It depends on competition and scope. Ask for a written monthly plan and how results are measured rather than comparing headline prices.
What is local SEO?
Optimising for searches with local intent: Google Business Profile, consistent business details, location pages and genuine reviews.
Do you optimise for ChatGPT and Google AI Overviews?
Yes. Our GEO work makes your pages answer-first, adds structured data and keeps your business facts consistent so AI assistants can cite you.
Will you need access to my website?
Yes, plus Google Search Console and Analytics, so we can fix issues and measure results.
Keep reading
- SEO & marketingHow to redesign a website without losing your Google rankingsKeep your rankings during a website redesign or migration: URL mapping, 301 redirects, content parity, technical checks and what to monitor after launch.
- SEO & marketingSEO in Dubai: a complete guide for UAE businessesHow SEO works in Dubai in 2026: keyword research, technical SEO, local SEO and Google Business Profile, Arabic SEO, AI search and how to choose an SEO agency.
- SEO & marketingHow to plan a digital marketing budget in the UAEHow to plan a digital marketing budget for a UAE business: channel mix, testing, tracking, agency fees and how to judge return on ad spend.