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Schema markup generator (JSON-LD)

Choose a schema type and fill in the details to get JSON-LD structured data ready to paste into your page. Structured data helps Google and AI assistants understand who you are.

Live resultUpdates as you type

Press “Generate schema” to see the result here.

How do I use the schema markup generator (JSON-LD)?

Which schema does each page type need?

PageSchema types |
Every pageOrganization (or LocalBusiness), WebSite, BreadcrumbList, WebPage |
Service pagesService, FAQPage |
Product pagesProduct with Offer and AggregateRating if real reviews exist |
Articles and guidesArticle or BlogPosting with author and dates |
How-to contentHowTo |
Contact and aboutContactPage, AboutPage |
EventsEvent |

How do I keep schema accurate?

Generate it from the same data that renders the page, not by hand, so prices, names and FAQs always match what visitors see. Keep business facts — name, address, phone, social profiles — in one place and reuse them everywhere. Validate after each release with Google's Rich Results Test, and watch Search Console's enhancement reports for errors.

Schema markup generator (JSON-LD): frequently asked questions

Does schema markup improve rankings?

Not directly, but it makes rich results possible and helps search engines and AI tools understand your business correctly.

Where do I put the JSON-LD?

Anywhere in the page HTML, usually the <head>. Only mark up information that is visible on the page.

What is schema markup?

Structured data in JSON-LD that describes your business, pages, products and FAQs in a format search engines and AI assistants understand.

Which schema types should a UAE business use?

Organization or LocalBusiness on every site, plus Service, Product, FAQPage, Article and BreadcrumbList where they fit.

Does schema improve rankings?

Not directly, but it helps search engines understand your pages and can enable rich results.

Do FAQ rich results still show in Google?

Google shows FAQ rich results for a limited set of sites, but FAQ markup still helps machines understand your answers.

Where do I add JSON-LD?

In a script tag of type application/ld+json in the page, usually in the head.

How do I test my schema?

Use Google’s Rich Results Test and the Schema.org validator.

Can schema be wrong in a harmful way?

Yes. Markup that does not match visible content can be ignored or lead to a manual action.

Does schema help AI search?

Consistent entity data helps AI systems connect your business name, services and locations.

Learn more