How do I use the ROAS and ad ROI calculator?
- Enter how much you spent on ads.
- Enter the revenue those ads generated.
- Enter your gross margin to see profit and break-even ROAS.
ROAS and ad ROI calculator: frequently asked questions
What is ROAS?
Return on ad spend: revenue from ads divided by ad spend. A ROAS of 4x means AED 4 of revenue for every AED 1 spent.
What is a good ROAS?
It depends on your margin. Break-even ROAS is 1 ÷ margin, so a 40% margin needs at least 2.5x.
What is the difference between ROAS and ROI?
ROAS uses revenue; ROI uses profit. A campaign can have a good-looking ROAS and still lose money.
Should I include VAT?
Use revenue before VAT, since VAT is not yours to keep.
What about repeat customers?
If customers buy again, compare ad cost with customer lifetime value, not just the first order.
Which revenue should I use?
Revenue attributed to the campaign in your analytics or ad platform, ideally checked against your own sales data.
How can I improve ROAS?
Improve landing page conversion, target better, test creatives and cut keywords or audiences that do not convert.
Is my data stored?
No. It runs in your browser.
Will this tool improve my rankings?
It helps you find and fix issues. Rankings depend on content, technical health and authority together; our SEO team can help with the rest.
Is the roas and ad roi calculator free?
Yes. It is free with no sign-up and no usage limits for normal use.